在符号的语言中，包含不同组合的线条和填充的圆圈用于代表天空中的云态，来作为天气预报。例如，一个半满的圆圈表示多云天空，有可能下雨; 一个完全实心的圆圈代表完全阴天，雨水可能性很高。品牌希望当下年轻一代的咖啡饮用者在平静，无压力的自然环境中享用咖啡。因此，在思考品牌标志时，我们从“无云”标志中获得灵感：一个完全开放的圈子。

为了传达在无云天空下喝咖啡的感觉，我们在圆圈上添加了一条尾巴，从俯视视角看则呈现了一杯咖啡的形象，并且使用蓝色代表无边的天空。通过不同的圆圈、线条和蓝色的组合，我们给每个产品不同的特性，同时也保持一致的品牌形象。

In the world of symbols and signs, open circles, that contains varies composition of lines and solidness, are used to represent the different states of the clouds in the sky, and consequently the weather forecast. For example, a half-filled circle represents a partial cloudy sky with some possibility of shower; a completely filled circle represents a completely overcast sky with high possibility of rain. The client envisioned the young generation of coffee drinkers to enjoy their coffee in a calm, stress free, natural environment. Thus, when we designed the brand logo, we took inspiration from the no cloud development symbol: a completely open circle.

To convey the feeling of one sipping coffee under a vast cloudless sky, we added a tail to the open circle, which graphically resembles a cup from bird's eye view, and used the color blue to represent the vast sky. Through different compositions using a circle, a line and the color blue, we gave individual characters to each of the products, while maintaining a simple brand identity.