谭木匠品牌享有较高的市场知名度和社会美誉度。在上海的豫园商圈就有一家，我们有幸为他们的店铺做了一次升级方案。基于豫园这个古色古香的地域风貌，且谭木匠品牌一直保持着“我善治本”的态度，我们希望在这家店中能够充分展现出传统东方美学，同时又兼具年轻活力的时尚感。

在品牌标志方面，我们的设计方案是把较早前的雕刻版标志“木”字加入创始年份重新整合，构思出一个熟悉又新颖的表现形式，体现了“不忘初心，方得始终”的理念。20平米的商店设计方案已然成为一项基本的空间关系练习。利用搁架和墙角之间的定位，搁架之间的间距，搁架单元内外的颜色对比，我们力争用纯粹的功能原件创造出一个多元化视觉的商店。

Tan Mu Jiang has been a well-known brand that stands for quality for over two decades. For its Yuyuan Garden store, we were invited to help redesign it. Based on the quaint style of Yuyuan Garden, and Tan Mu Jiang's business model “我善治本” (Doing better than I ever was), we hoped that this store can exhibit the traditional oriental aesthetics, while at the same time having a young and energetic essence.

In terms of the brand logo, our concept was to re-integrate the earlier engraved version of the logo “木” (wood) with the brand's founding year, to conceive a familiar and novel expression, which embodies the “不忘初心，方得始终” (Never forget why you started, and your mission can be accomplished) idea. The design approach for this 20-square-meter shop became a fundamental spatial relationship exercise. Playing with the positioning between shelving and wall corners, the spacing in between each shelving, and the colour contrast within the inside and the outside of a shelving unit, we aimed to create an interesting shop out of pure functional elements.